The Next Economy

The Next Economy: Will You Know Where Your Customers Are?
Elliott Ettenberg

The New Economy is already history. Tomorrow's profits will be made in the Next Economy. As the graying Baby Boomers reach retirement age and stop spending, the competition for customers will intensify. The winners will build marketing strategies around the "four Rs": relationships, retrenchment, relevancy, and reward. Marketing expert Elliott Ettenberg reveals the tactics your company can use to thrive in lean times by delighting fewer but better customers. Every executive should listen to this summary!