Web Analytics 2.0

Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity Avinash Kaushik The Web, on-line marketing, and advertising have been revolutionized in the past few years, yet the approach to using data has remained largely the same as a decade ago. Our summary of Web Analytics 2.0, by Avinash Kaushik, will give you a framework that redefines what data means on-line.  It will show you how doing rigorous outcomes analysis can lead to understanding the impact and economic value of your Web site.  The goal is to help you change how you make decisions on-line so you can think smart and move fast. Kaushik is the Analytics Evangelist for Google and author of the best-selling book, Web Analytics:  An Hour a Day.  He works with some of the largest companies in the world to help them evolve their on-line marketing and analytics strategies to become data-driven and customer-­centric organizations. This summary will help you use data to deter­mine how to market effectively, how to truly connect with your audiences, how to improve the customer experience on your Web sites, how to invest your finite resources, and how to improve your return on investment.