Serious Play

Serious Play: How the World's Best Companies Simulate to Innovate Michael Schrage Virtually every significant marketplace innovation in this century, from the airplane to the animated motion picture to the Internet, is a direct result of extensive prototyping and simulation. Wherever you look for the fundamental dynamics driving innovation, you find innovators managing models. Our fuzzy mental models become tangible and actionable only through the use of prototypes, ranging from scale models to spreadsheets. These prototypes engage the organization's thinking in the explicit. They externalize thought and spark conversation. In this summary, you'll learn how to effectively exploit prototypes while avoiding their surprising pitfalls. You‘ll come away equipped to energize the creative capabilities in your organization.