Radical Innovation: How Mature Companies Can Outsmart Upstarts
Richard Leifer, Christopher M. McDermott, Gina Colarelli O'Connor, Lois S. Peters, Mark P. Rice, and Robert W. Veryzer
How many big businesses have pioneered today's latest technologies and business models? Hardly any! This summary, based on the results from a five-year, real-time study of innovation in 10 major corporations (including Analog Devices, DuPont, GE, Nortel Networks, and TI) explains how your company can overcome the challenges to radical innovation, from concept to commercialization.
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BusinessWeek describes it as: "Unlocking the magic box of innovation for corporate America. The author shows how companies everywhere can learn to build the products and services we all crave..."
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