Marketing Innovation Library

22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
by Al Ries & Laura Ries
Breakthrough Business Results with MVT: A Fast, Cost-Free, “Secret Weapon” for Boosting Sales, Cutting Expenses, and Improving Any Business Process Breakthrough Business Results with MVT: A Fast, Cost-Free, “Secret Weapon” for Boosting Sales, Cutting Expenses, and Improving Any Business Process
by Charles Holland with David Cochran
Lateral Marketing: New Techniques for Finding Breakthrough Ideas Lateral Marketing: New Techniques for Finding Breakthrough Ideas
by Philip Kotler and Fernando Trias de Bes
Prove It Before You Promote It: How to Take the Guesswork Out of Marketing Prove It Before You Promote It: How to Take the Guesswork Out of Marketing
by Steve Cuno
The Innovator’s Prescription: A Disruptive Solution for Health Care The Innovator’s Prescription: A Disruptive Solution for Health Care
by Clayton M. Christensen, Jerome H. Grossman, M.D. and Jason Hwang, M.D.
The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
by James Surowiecki
Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
by Craig Stull, Phil Myers, and David Meerman Scott
Weird Ideas That Work: 11 1/2 Practices for Promoting, Managing, and Sustaining Innovation Weird Ideas That Work: 11 1/2 Practices for Promoting, Managing, and Sustaining Innovation
by Robert I. Sutton
Why Not? How to Use Everyday Ingenuity to Solve Problems Big and Small Why Not? How to Use Everyday Ingenuity to Solve Problems Big and Small
by Barry Nalebuff and Ian Ayres