Creating the Innovation Culture

Creating the Innovation Culture focuses on a set of practices shown by extensive research to enhance the innovation capability of any culture, whether you're in a long-established company or you're incubating the culture of a start-up.

Innovation@Work 3.0 Members have access to the following videos:

LESSON 1: OVERVIEW (2:54)

A recap of Managing Innovation classes one through three.

LESSON 2: CORPORATE CULTURE DEFINED (7: 33)

Before discussing how you can create an effective innovation culture, we’ll first discuss what makes up corporate culture.

LESSON 3: A WILLINGNESS TO CANNIBALIZE ASSETS (4:53)

Innovation success sometimes depends on successful people to think the unthinkable.

LESSON 4: FUTURE ORIENTATION (8:19)

Why you need to know how future events are going to unfold so you can both exploit and shape them.

LESSON 5: RISK TOLERANCE (9:09)

When seeking to make innovation a way-of-life, you need to foster and promote a tolerance for risk.

LESSON 6: METHODS FOR MANAGING INNOVATION RISK (9:09)

Learn the three common portfolio management techniques proven effective in mitigating innovation investment risk.

LESSON 7: THE PRODUCT CHAMPION (7:34)

Now let’s discuss what makes up product champions and the role they play in an innovation culture.

LESSON 8: INCENTIVES FOR ENTERPRISE (15:35)

This practice refrains from primarily rewarding people for the management of current products, businesses, processes, and markets.

LESSON 9: CREATION & MAINTENANCE OF INTERNAL MARKETS - PART 1 (8:34)

A practice that supports two very important aspects of the innovation culture: internal autonomy and internal competition.

LESSON 10: CREATION & MAINTENANCE OF INTERNAL MARKETS - PART 2 (10:16)

A conclusion of our discussion on internal autonomy and internal competition.