22 Immutable Laws of Branding

22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand Al Ries & Laura Ries Branding is the only realistic way to cut through the clutter in today's insanely crowded marketplace. And nobody understands branding better than Al Ries. In this summary you'll find answers to the crucial branding questions that face every business.