Micro-Electromechanical Systems Becom...
The Trends editors have been tracking the evolution of MEMS technology for nearly two decades. In that time, these...
Media's New Tools for Molding Audienc...
Every marketer is well aware of the implications of optimized “product placement” in media. Ever since Reese’s...
Mining for Marketing Gold on the Worl...
What are your customers and prospects doing, saying, and thinking? More importantly, how is this influencing their...
Marketing to the Human Brain
Research into the mysteries of the brain continues to transform every aspect of business. That's especially true of...
The Trust Crisis
published on: Aug 15, 2009
An economy simply cannot function unless the people involved trust the individuals, institutions, and practices that underlie it: Witness the...
Science Faces Its Own Crisis of Trust
published on: Aug 15, 2009
In the 21st century, more than ever, our decisions are driven by scientific research. Whether it’s energy and climate policy, health care,...
Understanding How We Decide
published on: Jul 15, 2009
For the first time in history, we have almost instant access to all the data we need to make good decisions. Yet, time after time, people still make...
Obsessive Branding Disorder
published on: Jul 15, 2009
"Branding" has been hailed as the crucial marketing competency of the 21st century. But, has it lived up to its promise? What about the side-effects...
The Video Game Advertising Boom
published on: Feb 15, 2009
Video gaming has become the fastest growing entertainment and advertising medium in the world, and it’s ideal for reaching the highly prized...
The Long Tail Revisited
published on: Nov 15, 2008
The “long tail” strategyargues that the availability of niche offerings closely tailored to customers’ tastes will lure consumers away from...
Remote Tracking Network Technology
published on: Aug 15, 2008
Suddenly, it’s becoming possible for a whole range of systems to monitor where you are and what you are doing. These range from digital cameras...
Fast-Dying Industries
published on: Jul 15, 2008
Creative destruction is marching on. Just as whole new industries, like in vitro meat, robotic exoskeletons, service robots, and massively...
Manufacturing Nanotech Wonders
published on: Feb 15, 2008
More than 20 years ago, when the Trends editors began to follow the work of nanotech visionaries like Eric Drexler, most mainstream analysts...
Personalized Video Ads
published on: Oct 15, 2007
New technology is on the way that can create instantaneous video spots targeted at specific individuals. Is this going to be the next big thing in...
Seniors: The Most Underestimated Market
published on: Sep 15, 2007
Those Americans born before 1946 are a diverse group ranging in age from 61 to well over 100. But unlike people of the same age 30 years ago, they...
Millennials Become an Important Market Force
published on: Sep 15, 2007
The young people born between 1984 and 2002 are the first generation to grow up never knowing a world without personal computers and video games. ...
Video Games Rewire Gen Y Brains
published on: Sep 15, 2007
Boomers who grew up on TV, and Xers who grew up with PCs, now represent the vast majority of consumers and workers. However, the Millennials...
The Hydrogen Economy: Don't Give Up Hope
published on: Aug 15, 2007
The hydrogen economy, like fusion power and space tourism, always seems to be “just around the corner,” but it never seems to get here. The...
Recommendation Engines Rev Up
published on: Aug 15, 2007
Today, as “long-tail economics” shapes more and more online businesses, profitability increasingly depends on sophisticated “recommendation...
The Era of Personalization, Customization, an...
published on: Aug 15, 2007
Technology, demography, and attitudes are converging to make co-production of personalized products a winning business model for the coming ...