From Mass Affluence to Class Affluenc...
Prior to the Great Recession, marketers increasingly targeted the Mass Affluent: people making $100,000 to $200,000...
America's Growing Media Usage Gap
As we've discussed previously, media use has become increasingly addictive as it's become increasingly omnipresent and...
The Great Mancession Ends
Since the beginning of the Great Recession in December 2007, the U.S. has lost 7.5 million jobs. Demographers have...
The New Workforce
Even as Gen Y becomes a major factor in the workforce and Gen X rises through the management ranks, corporate America...
Asia's Catastrophic Gender Imbalance
published on: May 11, 2011
For over two decades, the Trends editors have been tracking the emergence of Asia's disturbing gender imbalance enabled by the unhealthy convergence...
Boomers Move into Their Golden Years
published on: Apr 15, 2011
A key factor working to minimize the downside of the coming decade is the set of needs and expectations associated with the Baby Boomers. Rather than...
The Connected Generation Comes of Age
published on: Apr 5, 2011
In countries around the world, the work force, consumer markets, and political direction are increasingly being driven by people who are...
European Malaise
published on: Mar 28, 2011
Those who fear a so-called North American Union may be especially frightened by the possibility that the United States might become the kind of...
Demography, Immigration, and the Future of th...
published on: Jan 15, 2011
The United States dominated the 20th century because of its unique mix of people, culture, and natural resources. But, in the early days of the 21st...
Boomers Move into Their Golden Years
published on: Jul 15, 2010
A key factor working to minimize the downside of the coming decade is the set of needs and expectations associated with the Baby Boomers. Rather...
Tapping the Forgotten Multi-Trillion Dollar R...
published on: Jul 15, 2010
As amazing as it seems to those of us at the forefront of business and technology in the 21st century, there are still about 1 billion women, in both...
America's 21st Century Demographics Opportuni...
published on: Jul 15, 2010
As we’ve explained in prior issues, the United States is unique among the world’s wealthiest nations in have a growing, dynamic population and an...
America Dodges the Global Demographic Bullet
published on: Apr 15, 2010
As the Trends editors frequently remind us, "demography is destiny." Today, falling birth rates have placed the developed world on a collision...
Our Increasingly Female Workforce
published on: Mar 15, 2010
Just a few decades ago, only a relatively small percentage of adult women were employed in jobs outside the home. Soon, however, we will reach a...
Getting the Immigrants We Really Need
published on: Feb 15, 2010
A new decade is upon us, with many new opportunities and challenges. With that in mind, the Trends editors evaluated the outlook for the year ahead...
India Seizes Its Demographic Moment
published on: Jan 15, 2010
The future of every nation is shaped by trends in demography, technology, and psychology intersecting immutable physical realities. Among these...
The Coming Crash of the "Helicopter Parents"
published on: Jan 15, 2010
For the past 30 years, parents have increasingly obsessed over the safety and self-esteem of their children. Unfortunately these hovering adults,...
America's Income Inequality Problem
published on: Dec 15, 2009
Conventional wisdom says that when it comes to income inequality, it's been getting worse for a long time. According to this line of reasoning,...
Where Have All the People Gone?
published on: Dec 15, 2009
Ever since World War II, there has been an exodus from America's cities. Over the past two decades, the move has increasingly been toward semi-rural...
Boomers and Millennials Define the New Workpl...
published on: Oct 15, 2009
With Boomers dominating the C-suite and Millennials taking over the creative front-line jobs, the interplay of these two generations is redefining...