In the first decade of the 21st century, the entire game of business is changing yet again as the vast uncertainties of the global marketplace loom ahead. The question is not whether a successful company will need to operate globally; it is how a company must act in order to grasp opportunities and succeed around the world.
With China emerging as an economic super-power, the Mideast ignited by conflict, and countless other nations and cultures following their rising or falling trajectories, how is it possible to create a sound strategy for a global economy?
Paul A. Laudicina, the managing director of A.T. Kearney‘s prestigious Global Business Policy Council, addresses that problem head-on in World Out of Balance: Navigating Global Risks to Seize Competitive Advantage. This summary is a wake-up call for leaders who know they must grow globally, but do not fully understand the risks and opportunities that entails. It will give you a framework for reaching your goals, despite all of the turmoil and challenges in the new business environment.