Innovator’s Reference Library

This is a complete electronic library of the greatest titles ever written on the subject of innovation. It provides instant access to the best ideas from the most respected minds in innovation, including Gary Hamel, Robert Sutton, Warren Bennis, and over 40 others. And it features super concise, forty-five-minute audio versions of each best-seller for easy iPod listening.

What are the 2 most important things to know about the Innovator's Reference Library?

• This library consists of over 60 of the best business titles on innovation. Using the summary format, AudioTech removes all the fluff and condenses them down to the essential points of the book.
• Each book is available as a 45-minute audio (mp3 & iTunes) and a pdf transcript (where applicable) in the members area.

Here are the summaries currently available in the library (This list will grow as new titles are added):

	10 Rules for Strategic Innovators: From Idea to Execution by Vijay Govindarajan and Chris Trimble
	22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand by Al Ries & Laura Ries
	24/7 Innovation: A Blueprint for Surviving and Thriving in an Age of Change by Stephen M. Shapiro
	All the Right Moves: A Guide to Crafting Breakthrough Strategy by Constantinos C. Markides
	Blindsided: How to Spot the Next Breakthrough That Will Change Your Business by Jim Harris
	Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others by David Kord Murray
	Break from the Pack: How to Compete in a Copycat Economy by Oren Harari
	Breakthrough Business Results with MVT: A Fast, Cost-Free, “Secret Weapon” for Boosting Sales, Cutting Expenses, and Improving Any Business Process by Charles Holland with David Cochran
	Breakthrough: How Great Companies Set Outrageous Objectives and Achieve Them by Bill Davidson
	Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Alexander Osterwalder and Yves Pigneur
	Creating the Innovation Culture: Leveraging Visionaries, Dissenters & Other Useful Troublemakers by Frances Horibe
	Disciplined Dreaming: A Proven System To Drive Breakthrough Creativity by Josh Linkner
	Driving Growth Through Innovation by Robert B. Tucker
	Flash Foresight: How to See the Invisible and Do the Impossible by Daniel Burrus with John David Mann
	FutureThink: How to Think Clearly in a Time of Change by Edie Weiner and Arnold Brown
	Heads Up: How to Anticipate Business Surprises and Seize Opportunities First by Kenneth McGee
	How Breakthroughs Happen: The Surprising Truth About How Companies Innovate by Andrew Hargadon
	How Companies Win: Profiting From Demand-Driven Business Models No Matter What Business You're In by Rick Kash & David Calhoun
	Innovation That Fits: Moving Beyond the Fads to Choose the RIGHT Innovation Strategy for Your Business by Michael D. Lord, J. Donald deBethizy, and Jeffrey D. Wager
	Innovation X: Why a Company’s Toughest Problems Are Its Greatest Advantage by Adam Richardson
	Jamming: The Art and Discipline of Corporate Creativity by John Kao
	Juice: The Creative Fuel That Drives World-Class Inventors by Evan I. Schwartz
	Jumping the Curve: Innovation and Strategic Choice in an Age of Transition by Nicholas Imparato & Oren Harari
	Lateral Marketing: New Techniques for Finding Breakthrough Ideas by Philip Kotler and Fernando Trias de Bes
	Leading the Revolution: How to Thrive in Turbulent Times by Making Innovation a Way of Life by Gary Hamel
	Learning from the Future: Competitive Foresight Scenarios by Liam Fahey & Robert Randall
	Little Bets: How Breakthrough Ideas Emerge From Small Discoveries by Peter Sims
	Organizing Genius: The Secrets of Creative Collaboration by Warren Bennis & P.W. Biederman
	Patterns of High Performance: Discovering the Ways People Work Best by Jerry L. Fletcher
	Predictable Surprises: The Disasters You Should Have Seen Coming, and How to Prevent Them by Max H. Bazerman, Michael D. Watkins
	Prove It Before You Promote It: How to Take the Guesswork Out of Marketing by Steve Cuno
	Radical Innovation: How Mature Companies Can Outsmart Upstarts by Richard Leifer, Christopher M. McDermott, Gina Colarelli O'Connor, Lois S. Peters, Mark P. Rice, and Robert W. Veryzer
	Reinventing the Business: Preparing Today’s Enterprise for Tomorrow’s Technology by Roy L. Harmon
	Rethink: A Business Manifesto for Cutting Costs and Boosting Innovation by Ric Merrifield
	Seeing What’s Next: Using Theories of Innovation to Predict Industry Change by Erik A. Roth, Clayton M. Christensen, Scott D. Anthony
	Serious Play: How the World’s Best Companies Simulate to Innovate by Michael Schrage
	Service Innovation: How To Go From Customer Needs To Breakthrough Services by Lance A. Bettancourt
	Shake That Brain!: How to Create Winning Solutions and Have Fun While You’re At It by Joel Saltzman
	Smart Choices: A Practical Guide to Making Better Decisions by John S. Hammond, Ralph L. Keeney, and Howard Raiffa
	Technotrends: How to Use Technology to Go Beyond Your Competition by Daniel Burrus
	The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm by Tom Kelley
	The Fortune at the Bottom of the Pyramid, Revised and Updated 5th Anniversary Edition: Eradicating Poverty Through Profits by C.K. Prahalad
	The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World by Satish Nambisan and Mohanbir Sawhney
	The Innovation Killer: How What We Know Limits What We Can Imagine… And What Smart Companies Are Doing About It by Cynthia Barton Rabe
	The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success by Carmine Gallo
	The Innovator's Way: Essential Practices for Successful Innovation by Peter J. Denning and Robert Dunham
	The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail by Clayton M. Christensen
	The Innovator’s Prescription: A Disruptive Solution for Health Care by Clayton M. Christensen, Jerome H. Grossman, M.D. and Jason Hwang, M.D.
	The Innovator’s Solution: Creating and Sustaining Successful Growth by Clayton M. Christensen, Michael E. Raynor
	The Innovator’s Toolkit: 50+ Techniques for Predictable and Sustainable Organic Growth by David Silverstein, Philip Samuel, and Neil DeCarlo
	The Leader’s Edge: 5 Skills of Breakthrough Thinking by Guy Hale
	The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures by Frans Johansson
	The New Age of Innovation: Driving Co-Created Value Through Global Networks by C.K. Prahalad and M.S. Krishnan
	The Next Economy: Will You Know Where Your Customers Are? by Elliott Ettenberg
	The Owner’s Manual for the Brain: Everyday Applications from Mind-Brain Research by Pierce J. Howard
	The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations by James Surowiecki
	Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs by Craig Stull, Phil Myers, and David Meerman Scott
	Wal-Smart: What It Really Takes to Profit in a Wal-Mart World by William H. Marquard
	Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity by Avinash Kaushik
	Weird Ideas That Work: 11 1/2 Practices for Promoting, Managing, and Sustaining Innovation by Robert I. Sutton
	What Customers Want: Using Outcome-Driven Innovation To Create Breakthrough Products And Services by Anthony Ulwick
	Why Not? How to Use Everyday Ingenuity to Solve Problems Big and Small by Barry Nalebuff and Ian Ayres
	World Out of Balance: Navigating Global Risks to Seize Competitive Advantage by Paul A. Laudicina