Value Migration: How to Think Several Moves Ahead of the Competition
Adrian J. Slywotzky
The Web, online marketing, and advertising have been revolutionized in the last few years, yet the approach to using data has remained largely the same as a decade ago. This summary presents the next-generation framework of web analytics that will dramatically enhance the ability of your organization to think smart and move fast. Learn specific strategies and execution models to evolve from simply leveraging clickstream tools to incorporating the insightful elixir of qualitative data, experimentation and testing, and competitive intelligence tools.
