The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits
Adrian J. Slywotzky & David J. Morrison
How do a few companies seem to create sustained, superior profits, year after year? Why are they always far ahead of competitors in discovering the ever-changing profit zones of their industry: the market positions that yield long-terms, premium profits? Why do other firms languish as their traditional way of doing business turns into a "no-profit zone"? For the first time, you'll learn the answers in The Profit Zone.
