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Because the future of marketing lies on the Web, we have put together this special collection to help give you and your company the online edge.
If you do not know the answers to these 6 questions, this collection is for you:
- How can you use social media platforms like Facebook, YouTube, and Twitter to increase sales and marketing costs?
- How can Google’s “20 percent rule” help you improve the productivity and morale of your staff?
- How can you make sure your online marketing efforts help you think smart, move fast, and get better results?
- What are the eight distinct ways in which the Net Generation differs from their parents, from increased demands for customization to constant scrutiny of companies and employees?
- What are the six behaviors that trust agents use to spread their influence faster, wider and deeper compared to a typical company’s PR or Marketing department?
- What are the seven rules to developing content-rich Web sites that will capture the interest of your target customers?
This collection includes:
- All 6 book summaries in pdf format
- All 6 book summaries in mp3 and iTunes format
- All 6 book summaries in audio CD format (optional)
Regular Price: $75.00
Add audio CDs: +$29.95
Order Now
Summaries Included
Grown Up Digital:How the Net Generation Is Changing Your World
If you don’t know what the Net Generation is, or how it will affect your business, this is the summary you need to hear. You will find out what several companies paid millions of dollars in research funding to discover — and in the process learn new ways of thinking, interacting, working, and socializing. This summary is a reminder that business in the digital world does not stand still, and neither should you.
This is an excerpt. You do not have sufficient rights to view the full content.
The New Rules of Marketing and PR:How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
In the past, marketers had to communicate either through expensive advertising or PR efforts filtered through traditional media. But now, the rules have changed for the better. Learn how to leverage the Web’s vast marketing potential, which will enable you to reach niche buyers with targeted messages that cost a fraction of your big-budget advertising campaign.
This is an excerpt. You do not have sufficient rights to view the full content.
