The Ultimate Sales Machine:Turbocharge Your Business with Relentless Focus on 12 Key Strategies
Summarized September 2007
In this summary the author, in his own voice, reveals 12 critical areas of improvement, and describes how you can make progress by spending just one hour per week on each area. You’ll also learn proven strategies for teaching your people how to work smarter and how to perfect every sales interaction.
Too many managers jump at every new business idea, but don’t stick with any of them. To blow away your competition and your own expectations, you must embrace a simple concept: focus! Instead of trying to master thousands of business strategies, zero in on the handful of essential skill areas that make the biggest difference in transforming your business.
In The Ultimate Sales Machine, Chet Holmes reveals 12 critical areas of improvement, and describes how you can make progress by spending just one hour per week on each area. Holmes is an acclaimed corporate trainer and business growth expert. His clients have included Pacific Bell, NBC, Citibank, Warner Bros., GNC, Wells Fargo, Estée Lauder, and Merrill Lynch, as well as small businesses of every kind.
In this summary, Holmes offers proven strategies for teaching your people how to work smarter, not harder; how to get more bang from your Web site, advertising, trade shows, and public relations; and how to perfect every sales interaction. According to Guerrilla Marketing author Jay Conrad Levinson, The Ultimate Sales Machine “will be a classic for as along as businesses seek to improve their profits, their sales, and their futures.”