Member Log In

Summary Search

  • You can search by: Author Name, Summary Title & Content

Summary Categories

Summary Collections

Summary List
100% Money Back Promise

We’re so confident in our summaries that if you aren’t happy, we’ll give you every penny back.

You are here: Home › Archive by category "Sales and Marketing"
Big Brands, Big Trouble: Lessons Learned the Hard Way

Big Brands, Big Trouble:Lessons Learned the Hard Way

Jack Trout

Brand From the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business

Brand From the Inside:Eight Essentials to Emotionally Connect Your Employees to Your Business

Libby Sartain and Mark Schumann

Brand Relevance: Making Competitors Irrelevant

Brand Relevance:Making Competitors Irrelevant

David A. Aaker

Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound

Brand Sense:Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound

Martin Lindstrom

Buyology: Truth and Lies About Why We Buy

Buyology:Truth and Lies About Why We Buy

Martin Lindstrom

Coming to Concurrence: Addressable Attitudes and the New Model for Marketing Productivity

Coming to Concurrence:Addressable Attitudes and the New Model for Marketing Productivity

J. Walker Smith, Ann Clurman, and Craig Wood

Covert Persuasion: Psychological Tactics and Tricks to Win the Game

Covert Persuasion:Psychological Tactics and Tricks to Win the Game

Kevin Hogan and James Speakman

Exceeding Customer Expectations: What Enterprise, America’s #1 Car Rental Company, Can Teach You About Creating Lifetime Customers

Exceeding Customer Expectations:What Enterprise, America’s #1 Car Rental Company, Can Teach You About Creating Lifetime Customers

Kirk Kazanjian

Flip the Funnel: How to Use Existing Customers to Gain New Ones

Flip the Funnel:How to Use Existing Customers to Gain New Ones

Joseph Jaffe

GIMME!: The Human Nature of Successful Marketing

GIMME!:The Human Nature of Successful Marketing

John Hallward

How Customers Think: Essential Insights into the Mind of the Market

How Customers Think:Essential Insights into the Mind of the Market

Gerald Zaltman

Kick-Ass Business and Marketing Secrets: How to Blitz Your Competition

Kick-Ass Business and Marketing Secrets:How to Blitz Your Competition

Bob Pritchard

Lateral Marketing: New Techniques for Finding Breakthrough Ideas

Lateral Marketing:New Techniques for Finding Breakthrough Ideas

Philip Kotler and Fernando Trias de Bes

Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising

Life After the 30-Second Spot:Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising

Joseph Jaffe

Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth

Marketbusters:40 Strategic Moves That Drive Exceptional Business Growth

Rita Gunther McGrath and Ian C. MacMillan

Marketing Genius

Marketing Genius

Peter Fisk

Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Consumers

Mind Your X's and Y's:Satisfying the 10 Cravings of a New Generation of Consumers

Lisa Johnson

Prove It Before You Promote It: How to Take the Guesswork Out of Marketing

Prove It Before You Promote It:How to Take the Guesswork Out of Marketing

Steve Cuno

Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now

Real-Time Marketing and PR:How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now

David Meerman Scott

Repositioning: Marketing in an Era of Competition, Change, and Crisis

Repositioning:Marketing in an Era of Competition, Change, and Crisis

Jack Trout with Steve Rivkin

Simply Better: Winning and Keeping Customers by Delivering What Matters Most

Simply Better:Winning and Keeping Customers by Delivering What Matters Most

Patrick Barwise and Sean Meehan

Socialnomics: How Social Media Transforms the Way We Live and Do Business

Socialnomics:How Social Media Transforms the Way We Live and Do Business

Erik Qualman

Ten Deadly Marketing Sins: Signs and Solutions

Ten Deadly Marketing Sins:Signs and Solutions

Philip Kotler

The Buying Brain: Secrets for Selling to the Subconscious Mind

The Buying Brain:Secrets for Selling to the Subconscious Mind

A. K. Pradeep

The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

The Culture Code:An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

Clotaire Rapaille

The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy

The Influentials:One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy

Ed Keller, Jon Berry

The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success

The Innovation Secrets of Steve Jobs:Insanely Different Principles for Breakthrough Success

Carmine Gallo

The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less

The Irresistible Offer:How to Sell Your Product or Service in 3 Seconds or Less

Mark Joyner

The Must-Have Customer: 7 Steps to Winning the Customer You Haven't Got

The Must-Have Customer:7 Steps to Winning the Customer You Haven't Got

Robert Gordman, with Armin Brott

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

The New Rules of Marketing and PR:How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

David Meerman Scott

The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival

The Origin of Brands:Discover the Natural Laws of Product Innovation and Business Survival

Al Ries and Laura Ries

The Shift: The Transformation of Today's Marketers into Tomorrow's Growth Leaders

The Shift:The Transformation of Today's Marketers into Tomorrow's Growth Leaders

Scott M. Davis

The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies

The Ultimate Sales Machine:Turbocharge Your Business with Relentless Focus on 12 Key Strategies

Chet Holmes

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

Trust Agents:Using the Web to Build Influence, Improve Reputation, and Earn Trust

Chris Brogan and Julien Smith

Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

Tuned In:Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

Craig Stull, Phil Myers, and David Meerman Scott

United We Brand: How to Create a Cohesive Brand That's Seen, Heard, and Remembered

United We Brand:How to Create a Cohesive Brand That's Seen, Heard, and Remembered

Mike Moser

Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication

Unleashing the Power of PR:A Contrarian's Guide to Marketing and Communication

Mark Weiner

UnMarketing: Stop Marketing. Start Engaging.

UnMarketing:Stop Marketing. Start Engaging.

Scott Stratten

Unnatural Leadership: Going Against Intuition and Experience to Develop Ten New Leadership Instincts

Unnatural Leadership:Going Against Intuition and Experience to Develop Ten New Leadership Instincts

Gerald Zaltman

Upside-Down Marketing: Turning Your Ex-Customers into Your Best Customers

Upside-Down Marketing:Turning Your Ex-Customers into Your Best Customers

George R. Walther

Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

Web Analytics 2.0:The Art of Online Accountability and Science of Customer Centricity

Avinash Kaushik

Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea

Why Johnny Can't Brand:Rediscovering the Lost Art of the Big Idea

Bill Schley and Carl Nichols, Jr.

Your Gut is Still Not Smarter Than Your Head: How Fact-Based Marketing Can Drive Extraordinary Growth and Profits

Your Gut is Still Not Smarter Than Your Head:How Fact-Based Marketing Can Drive Extraordinary Growth and Profits

Kevin Clancy, Peter Krieg