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Six books that will maximize your marketing success in 2012!
- Quit throwing money away on marketing efforts that don't work and maximize what you've proven to work based on Prove It Before You Promote It by Steve Cuno.
- Take control of every transaction in the critical “first 3 seconds” using the proven approach in The Irresistible Offer by Mark Joyner.
- Identify and attract the kinds of customers who will maximize your growth and profitability using the secrets in The Must-Have Customer by Robert Gordman.
- Maximize profits by formulating an offering that resonates with customers as explained in Kick-Ass Business and Marketing Secrets by Bob Pritchard.
- Make the most of every selling contact using the neuromarketing secrets taught in Buyology by Martin Lindstrom.
- If you don't own the market you're in, use the methods taught in Repositioning by Jack Trout (the legendary inventor of “market positioning”) to define a new market you can own.
This collection includes:
- All 6 book summaries in pdf format
- All 6 book summaries in mp3 and iTunes format
- All 6 book summaries in audio CD format (optional)
Regular Price: $75.00
Add audio CDs: +$29.95
Summaries Included
Buyology:Truth and Lies About Why We Buy
Martin Lindstrom
Repositioning:Marketing in an Era of Competition, Change, and Crisis
Jack Trout with Steve Rivkin
The Must-Have Customer:7 Steps to Winning the Customer You Haven't Got
Robert Gordman, with Armin Brott
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