Content Inc.:How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

The surest way to startup failure is to follow old, outdated rules.  In our summary of Content Inc., Joe Pulizzi, one of today's most sought-after content-marketing strategists, reveals a new model for entrepreneurial success. This summary walks you step by step through the business-building process.  Whether you're seeking to start a brand-new business or drive innovation in an existing one, you will learn everything you need to reverse-engineer the traditional entrepreneurial model for better, more sustainable success. 

The surest way to startup failure is to follow old, outdated rules.  In our summary of Content Inc., Joe Pulizzi, one of today's most sought-after content-marketing strategists, reveals a new model for entrepreneurial success. 

Instead of using the traditional entrepreneurial approach of first creating a product and then trying to find customers, the new approach is to develop valuable content, build an audience around that content, and then create a product for that audience.

The six-step process revealed in this summary is smart, simple, practical, and cost-effective.  And best of all, it works.  It's a strategy countless entrepreneurs use to build multi-million dollar companies.  It's also a strategy Pulizzi used to build his own successful company, Content Marketing Institute, which has landed on Inc. magazine's list of fastest growing private companies for three years straight.  Content Marketing Institute has consistently grown its revenues at 50 percent per year for the past four years, topping $10 million in 2015.

This summary walks you step by step through the business-building process.  Whether you're seeking to start a brand-new business or drive innovation in an existing one, you will learn everything you need to reverse-engineer the traditional entrepreneurial model for better, more sustainable success.