Connect:How Companies Succeed by Engaging Radically with Society

Despite the indispensable role business plays in advancing mankind’s quality of life, it has never enjoyed a truly harmonious relationship with society. This summary explores the recurring rift between business and society and reveals ways in which "companies can prosper by connecting with the world around them." It shows that the value of “radical connection” amounts to 30 percent of corporate earnings.  And, the shares of companies that connect outperform those of competitors by 2 percent compounded every year, amounting to a valuation boost of 20 percent over a decade.

Despite the indispensable role business plays in advancing mankind’s quality of life, it has never enjoyed a truly harmonious relationship with society.  No one understands this better than John Browne, the highly successful and innovative former CEO of multi-national energy giant, BP. 

In Connect, Browne teams with Robin Nuttall of McKinsey & Company to explore the recurring rift between business and society and reveal ways in which "companies can prosper by connecting with the world around them."  They reject the stale ideas about “corporate social responsibility” and explain the four tenets of “connected leadership,” a radical new paradigm that shows how companies and executives can thrive by close engagement with society. 

The evidence presented in Connect shows that the value of “radical connection” amounts to 30 percent of corporate earnings.  And, the shares of companies that connect outperform those of competitors by 2 percent compounded every year, amounting to a valuation boost of 20 percent over a decade.

In short, being radically connected with society is crucial for your company’s bottom line.  Listen and learn!