Buyer Personas:How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business

The best way to understand what people want is to get to know them. Marketing surveys have indicated that, within the next couple of years, at least 80 percent of all marketers will be using buyer personas to define their audiences and guide business strategies. This summary offers immediately actionable, step-by-step procedures, and answers to the questions that marketers ask as they begin to build and use buyer personas that measurably impact business goals.

The best way to understand what people want is to get to know them. Businesses are beginning to re-embrace this truth, and to realize that Big Data reveals only part of the customer's story.

Marketing surveys have indicated that, within the next couple of years, at least 80 percent of all marketers will be using buyer personas to define their audiences and guide business strategies. Those who have already tried the technique have been amazed by its ease and value, yet, for many, buyer personas are still not translating to increased business.

Our summary of Buyer Personas, by Adele Revella, provides a how-to guide for marketers who want to implement buyer-expert marketing effectively.

Revella is the CEO and Founder of Buyer Persona Institute and a leading authority on buyer personas. Through her company's research and workshops, Revella's buyer persona methodology has become the gold standard for thousands of marketers in hundreds of global companies.

This summary offers immediately actionable, step-by-step procedures, and answers to the questions that marketers ask as they begin to build and use buyer personas that measurably impact business goals.