Big Brands, Big Trouble:Lessons Learned the Hard Way

Jack Trout

Brand From the Inside:Eight Essentials to Emotionally Connect Your Employees to Your Business

Libby Sartain and Mark Schumann

Brand Relevance:Making Competitors Irrelevant

David A. Aaker

Brand Sense:Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound

Martin Lindstrom

Buyology:Truth and Lies About Why We Buy

Martin Lindstrom

Coming to Concurrence:Addressable Attitudes and the New Model for Marketing Productivity

J. Walker Smith, Ann Clurman, and Craig Wood

Covert Persuasion:Psychological Tactics and Tricks to Win the Game

Kevin Hogan and James Speakman

Crafting the Customer Experience For People Not Like You:How to Delight and Engage the Customers Your Competitors Don't Understand

Kelly McDonald

Emotionomics:Leveraging Emotions for Business Success

Dan Hill

Exceeding Customer Expectations:What Enterprise, America’s #1 Car Rental Company, Can Teach You About Creating Lifetime Customers

Kirk Kazanjian

Flip the Funnel:How to Use Existing Customers to Gain New Ones

Joseph Jaffe

GIMME!:The Human Nature of Successful Marketing

John Hallward

Kick-Ass Business and Marketing Secrets:How to Blitz Your Competition

Bob Pritchard

Lateral Marketing:New Techniques for Finding Breakthrough Ideas

Philip Kotler and Fernando Trias de Bes

Life After the 30-Second Spot:Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising

Joseph Jaffe

Marketbusters:40 Strategic Moves That Drive Exceptional Business Growth

Rita Gunther McGrath and Ian C. MacMillan

Marketing Genius

Peter Fisk

Mind Your X's and Y's:Satisfying the 10 Cravings of a New Generation of Consumers

Lisa Johnson

Prove It Before You Promote It:How to Take the Guesswork Out of Marketing

Steve Cuno

Real-Time Marketing and PR:How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now

David Meerman Scott

Repositioning:Marketing in an Era of Competition, Change, and Crisis

Jack Trout with Steve Rivkin

Simply Better:Winning and Keeping Customers by Delivering What Matters Most

Patrick Barwise and Sean Meehan

Socialnomics:How Social Media Transforms the Way We Live and Do Business

Erik Qualman

Ten Deadly Marketing Sins:Signs and Solutions

Philip Kotler

The Buying Brain:Secrets for Selling to the Subconscious Mind

A. K. Pradeep

The Culture Code:An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

Clotaire Rapaille

The Influentials:One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy

Ed Keller, Jon Berry

The Innovation Secrets of Steve Jobs:Insanely Different Principles for Breakthrough Success

Carmine Gallo

The Irresistible Offer:How to Sell Your Product or Service in 3 Seconds or Less

Mark Joyner

The Loyalty Leap:Turning Customer Information into Customer Intimacy

Bryan Pearson

The Must-Have Customer:7 Steps to Winning the Customer You Haven't Got

Robert Gordman, with Armin Brott

The New Rules of Marketing and PR:How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

David Meerman Scott

In the past, marketers had to communicate either through expensive advertising or PR efforts filtered through traditional media.  But now, the rules have changed for the better.   Learn how to leverage the Web’s vast marketing potential, which will enable you to reach niche buyers with targeted messages that cost a fraction of your big-budget advertising campaign.

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The Origin of Brands:Discover the Natural Laws of Product Innovation and Business Survival

Al Ries and Laura Ries

The Shift:The Transformation of Today's Marketers into Tomorrow's Growth Leaders

Scott M. Davis

The Ultimate Sales Machine:Turbocharge Your Business with Relentless Focus on 12 Key Strategies

Chet Holmes

Trust Agents:Using the Web to Build Influence, Improve Reputation, and Earn Trust

Chris Brogan and Julien Smith

Tuned In:Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

Craig Stull, Phil Myers, and David Meerman Scott

United We Brand:How to Create a Cohesive Brand That's Seen, Heard, and Remembered

Mike Moser

Unleashing the Power of PR:A Contrarian's Guide to Marketing and Communication

Mark Weiner

UnMarketing:Stop Marketing. Start Engaging.

Scott Stratten

Unnatural Leadership:Going Against Intuition and Experience to Develop Ten New Leadership Instincts

Gerald Zaltman

Upside-Down Marketing:Turning Your Ex-Customers into Your Best Customers

George R. Walther

Web Analytics 2.0:The Art of Online Accountability and Science of Customer Centricity

Avinash Kaushik

Why Johnny Can't Brand:Rediscovering the Lost Art of the Big Idea

Bill Schley and Carl Nichols, Jr.

Your Gut is Still Not Smarter Than Your Head:How Fact-Based Marketing Can Drive Extraordinary Growth and Profits

Kevin Clancy, Peter Krieg