The New Rules of Marketing and PR:How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
In the past, marketers had to communicate either through expensive advertising or PR efforts filtered through traditional media. But now, the rules have changed for the better. Learn how to leverage the Web’s vast marketing potential, which will enable you to reach niche buyers with targeted messages that cost a fraction of your big-budget advertising campaign.
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