Leadership and the Sexes:Using Gender Science to Create Success in Business

Each of us enters the workplace not only as a professional, but also as a man or a woman.  But how many of us actually recognize the science behind the male/female brain differences and apply this to corporate life in order to achieve maximum success?  Leadership and the Sexes links the actual science behind these brain differences to every aspect of business. 

In our summary of Leadership and the Sexes:  Using Gender Science to Create Success in Business, by Michael Gurian with Barbara Annis, you’ll learn how to apply this science of gender diversity as a leader to help increase your organization’s competitive edge, profits, and bottom line. 

Gurian is a New York Times best-selling author and gender expert.  Annis is an acclaimed workplace gender consultant.  Together, Gurian and Annis weave brain science and gender studies with real-life examples from business leaders to provide a new vision of gender diversity. 

This summary will give you the tools to achieve four objectives: 

• Increase gender intelligence between men and women;
• Discover new ways to supervise, negotiate, and manage;
• Revise male/female relationships to meet the demands of the global economy; and
• Understand how to use gender science to market products and services.