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October Issue's Summaries
The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
David Meerman Scott
Sales and service are being radically redefined by the biggest communications revolution in human history. With buyers now in possession of unlimited information, on-line content is quickly becoming the dominant driver for commerce. In this summary, you’ll learn how to make the transition from the old ways of selling and servicing clients to the new realities now defining how people buy and do business. You’ll master the proven strategies and tools that you can use to connect effectively with your customers and grow your organization.
The Agility Advantage: How to Identify and Act on Opportunities in a Fast-Changing World
If your markets are changing, which they almost always are, what can you do to stay ahead? Our summary will help you to spot new opportunities and make the right choices about what to invest in, what to change, and what to abandon. You’ll learn how to identify those aspects of your business where agility is most crucial -- where the business environment is changing fast -- and which elements have the greatest impact on the customer’s decision to buy.
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