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April Issue's Summaries
Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
Douglas Holt and Douglas Cameron
How can you spot the next big market opportunity? And how should you design an offering that will capture that opportunity? In this summary, the authors guide managers and entrepreneurs on how to pursue cultural innovation through a step-by-step framework. This summary will enable start-ups to leapfrog incumbents, fading brands to revitalize themselves, and technology-driven businesses to avoid becoming commoditized.
Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World
Michael A. Cusumano
In an era of simultaneous innovation and commoditization, enabled by digital technologies, managers around the world are asking themselves, “How can we adapt to rapid changes in technology and markets, and still make enough money to survive — and thrive?” In this summary, the author distills six principles that will help you understand how great companies are built, and how to build a great organization of your own.
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