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April Issue's Summaries
Buyer Personas: How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business

Buyer Personas: How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business

Adele Revella

The best way to understand what people want is to get to know them. Marketing surveys have indicated that, within the next couple of years, at least 80 percent of all marketers will be using buyer personas to define their audiences and guide business strategies. This summary offers immediately actionable, step-by-step procedures, and answers to the questions that marketers ask as they begin to build and use buyer personas that measurably impact business goals.

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Win the Game of Googleopoly: Unlocking the Secret Strategy of Search Engines

Win the Game of Googleopoly: Unlocking the Secret Strategy of Search Engines

Sean V. Bradley

Google is the number one search engine in the world and the world's top Web site. If you are not in the Google's top 10 results, you are essentially invisible. Our summary is filled with the information needed to move your site onto that critical first page of Google's search results, and keep it there. It provides a full breakdown of what Google is looking for and shows you how to dominate Google's search algorithm so you will have access to potential customers who are actively seeking products, ideas, or services in your field.

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