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July Issue's Summaries
Communicate to Influence: How to Inspire Your Audience to Action
Ben Decker and Kelly Decker
At each meeting and presentation, we are inundated with information, leaving us thirsting for inspiration. Sure, we will check off an action item because we have to . . . but what if we were actually inspired to do something? In our summary of Communicate to Influence, by Ben Decker and Kelly Decker, you will learn the secrets of the Decker Method -- a framework that has been perfected over the past 36 years. Both authors add fresh insights to their proven principles so that you can ignite change and inspire action.
Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing
Shane Atchison and Jason Burby
Warning: This book will change the way you think about marketing forever. If you've ever wondered if your digital marketing is working, this summary will help you reevaluate everything you're doing. By following 10 key principles, you'll be able to measure the data that really matter, launch the initiatives that really pay off, and inspire the creativity that really drives an effective campaign. You'll find new ways to turn data into ideas. and obstacles into opportunities. You'll learn how to turn Web site visitors into followers, followers into sharers, and sharers into your very best customers.
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