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December Issue's Summaries
Becoming Your Best: The 12 Principles of Highly Successful Leaders
Steven R. Shallenberger
Running a business or department in today’s high-pressure business landscape gets more difficult every year. Given the level of competition, as well as market ups and downs, it seems that you either sacrifice your personal life for your job or you lose everything. This summary reveals the lessons you need to follow in order to reach your highest potential and drive the kind of innovation that turns good companies into industry leaders, all while living a well-balanced personal life.
Value Proposition Design: How to Create Products and Services Customers Want
Alex Osterwalder, Yves Pigneur, Greg Bernarda, and Alan Smith
A core challenge of every business is to create compelling products and services customers want to buy. After listening to this summary, you’ll understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple but comprehensive process of designing and testing value propositions, thus taking the guesswork out of creating products and services that perfectly match customers’ needs and desires.
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