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February Issue's Summaries
Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth
It may not be the oldest profession, but word of mouth is the oldest form of marketing. It's also the most effective. In this summary, you’ll learn everything you need to know to create, drive, measure, and leverage word of mouth for maximum impact on the bottom line. This summary is a one-stop guide to making your brand the talk of the town. Your company's best friends are already out there. Use Fizz to find, engage, and leverage them.
Unretirement: How Baby Boomers are Changing the Way We Think About Work, Community, and the Good Life
The old idea of “retirement” -- describing a time when people gave up productive employment and shrank their activities -- was a short-lived historical anomaly. The Boomer generation, poised to live longer in better health than any before, is already discovering unretirement -- extending their working lives, often with new careers, entrepreneurial ventures, and volunteer service. This summary provides key insights and practical advice for Boomer employees and employers about to navigate this exciting, but unsettled, new frontier.
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