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December Issue's Summaries
Values, Inc.: How Incorporating Values into Business and Life Can Change the World
It's been said that 95 percent of companies that have a code of values don't even use them. While these things look good on paper, they mean nothing to the day-to-day functions of these businesses and the people they employ. And that's a tragedy that needs to stop. Our summary of Values, Inc. will enable more companies, more leaders, more people, and the world at-large to achieve success that is well within reach by using values and bringing value to the lives of all they touch. Values shouldn't just be framed and hung on a wall. Put those values into action, bring those values to life, take a stand, and make a difference. The rewards are too great to ignore.
Rocket: Eight Lessons to Secure Infinite Growth
Michael J. Silverstein, Dylan Bolden, Rune Jacobsen, and Rohan Sajdeh
You can build a brand that lasts forever. You can grow faster than your rivals. To do this, however, you need to understand the theory that a very few people -- the very few focused consumers -- create most of the value in any business. Our summary of Rocket will help you to understand the physics of growth. It is a must-have guide for everyone who wants to grow their business faster than a competitor. It will enable you to transform your career and company by mastering how to turn your best customers into apostles, cravers, and brand ambassadors.
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