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February Issue's Summaries
Big Data Marketing: Engage Your Customers More Effectively and Drive Value
Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. This summary will give you a five-step plan for using data-driven marketing to better understand the market, discover patterns in your customers' behavior, and produce big data insights that will elevate customer experiences and ensure your business's success.
Compete Smarter, Not Harder: A Process for Developing the Right Priorities Through Strategic Thinking
The Internet, mobile technology, the ubiquity of information, and the availability of big data have dramatically increased the speed and impact of success and failure. Those who succeed today do so because they compete in the most advantageous part of the market. By utilizing the process of strategic prioritization, you can determine the most advantageous market opportunities for your business, target the right customers in the right space with the right offering, align incentives so that others are motivated to do what is in your best interest, and make your business more profitable.
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