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November Issue's Summaries
Selfish, Scared and Stupid: Stop Fighting Human Nature And Increase Your Performance, Engagement And Influence

Selfish, Scared and Stupid: Stop Fighting Human Nature And Increase Your Performance, Engagement And Influence

Dan Gregory and Kieran Flanagan

Survival of the species comes down to three basic instincts: fear, self-interest, and simplicity. These basic human behaviors come into play in all types of relationships, including those between businesses and customers. This summary will help you to design your organization for reality, rather than perfection, by aligning with natural human behaviors: selfishness, fear, and stupidity.

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Igniting Customer Connections: Fire Up Your Company’s Growth By Multiplying  Customer Experience & Engagement

Igniting Customer Connections: Fire Up Your Company’s Growth By Multiplying Customer Experience & Engagement

Andy Frawley

How can organizations build powerful and profitable customer relationships in a today's increasingly complex, fast-paced, and fragmented marketplace? The key to winning customers and building long-term business is creating positive customer experiences that inspire ongoing engagement -- from Facebook "likes" to purchase decisions. This summary will help you to master a refreshingly different, evidence-based approach to building customer relationships called Return On Experience and Engagement.

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